As you may all know that VShare app is great demand and nearly every 3rd iPhone, iPad and iPod user is dying to have the VShare app with their respective iOS devices and because of the difficulty and hindrance faced with the users while downloading this VShare app they may be upset. But when you are looking over this article then let me tell you that you simply are not going to be anyone to get worried or upset about VShare app as here in this post I brought you and amazing app that may definitely go to help you to put in VShare in your device, so allow us to not waste much more time and get going with the characteristics and downloading procedure Vshare Pro.
Downloading and installing procedure of VShare pro:
The downloading process of this app is very quite simple and safe that you can easily download this app by just following these steps written below as well as the using the help of this app you can install VShare app inside your device.
But without a doubt yet another thing before I start that you can’t install this app without the computer or laptop. So if you don’t have one you may grab it.
The first and foremost thing you have to ensure is you must have the most up-to-date version of iTunes on your hard drive along with your IOS devices. If you happen to don’t have you can just install one because you will notice a show up saying to improve your software, ensure that you have a good connection to the internet.
After performing the initial step now, open your browser on your PC after which type Vshare Pro in the search bar which is found in the top or middle of your respective browser’s homepage. And if you are using any mac computer or laptop then you could be understanding the downloading procedure as it is slightly distinct from this one.
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Now run the downloaded file and you will have the VShare pro helper app on your personal computer or laptop and choose IPA file auto-associate then allow it to install this app there.
Now you will recognize that this file has automatically set up in your computer, now remove your iPhone and connect it in your PC or laptop.
After it can be properly connected you will see a blue VShare app icon at the base side of your respective screen, tap upon it.
You possess just done a magical step by tapping in the blue icon simply because this will automatically install VShare on the connected device.
So that’s tips on how to install VShare app using best free VPN apps, that is fantastic for installing VShare without jailbreaking softwares and Cydia. Now you can simply install VShare on your phone by tapping upon it and relish the service given by VShare app.
The United states government has called for giant inflatable spheres called ‘water walking balls’ to become banned before someone is killed.
People climb to the plastic, water walking ball after which roll around – or try and walk – on water in pools, lakes or rivers over the United states but safety chiefs believe you will find a huge probability of suffocation or drowning.
A couple have already been hurt while using the ‘water walking balls’ in the last year and now the individual Product Safety Commission has urged state officials to outlaw the orbs.
The commission stated it ‘does not recognize any safe method to use’ the merchandise, that are popular at amusement parks, resorts, malls and carnivals. They resemble hamster balls but they are large enough for humans.
‘We want to tell the general public how dangerous these products are before someone is killed,’ said Inez Tenenbaum, chairman from the commission.
The company is concerned about too little oxygen from the balls as well as the buildup of deadly carbon monoxide.
Officials are also concerned that this product has no emergency exit and may be opened only by a person outside of the ball – a serious problem if someone in the bumper boat experiences distress.
The balls act like the liquid sphere utilized by James Bond in 1971’s Diamonds Are Forever after he lands near Blofeld’s lair.
Bond gadget: The ‘water sphere’ used by 007 in Diamonds Are Forever
In the first, a 5-year-old girl in Kingston, Massachusetts, passed out just last year while in the ball for any brief time.
Within the other, a young boy 91dexlpky a broken arm when the inflatable water roller he is in fell out from a shallow above-ground pool to the hard ground.
The balls, the commission says, could also spring a leak or puncture, raising the drowning risk, particularly with children who can’t swim.
Calls to manufacturers for example Eurobungy USA in Miami were not immediately returned.
One company that sells water balls says on its website that there will do oxygen to last half an hour. It says a ride usually lasts about 7-10 mins, and therefore the balls will not be dangerous as long as they are being used safely.
The commission said it has informed state amusement ride officials of the risks linked to the water walking balls. It is actually encouraging state officials not to enable the rides.
Over three billion videos are watched on Facebook daily – and even for good reason. Video is eye-catching, engaging and, when used properly, is the best way to bring life to a product or brand. Combine this with the great deal of targeting options available on down and dirty Facebook advertising, and advertisers have the perfect possibility to get to the right audience having a captivating message.
So, how will you create not simply a great video ad, but an excellent video campaign? We outline five pointers we see as important to any great campaign, paired with examples of real videos and copy which are driving users to not just watch, but click and be customers.
1. Set Clear, Measurable Objectives
Before starting a relevant video campaign it is very important identify and understand your ultimate goal. Without one, you could too be just posting a relevant video on Facebook. Establishing an objective is the first step, step two is knowing what metrics to monitor to experience the preferred end goal. Listed here are the typical goals of video campaigns with guidelines for measurement.
Increase Brand Awareness: Track towards video views and different reach. Remember, Facebook records a view once the user has watched for 3 or even more seconds.
Introduce a brand new Product: Track towards completed video views. A completed video view confirms your audience has heard and seen your message plus suggests your audience has an interest within the new product.
Drive Action: Track towards clicks to site or on-site conversions. A hyperlink to your site can be in the ad copy or as being a CTA at the conclusion of the recording.
A specific, concrete goal will not likely only help you determine campaign effectiveness, but additionally directly inform the sort of content you post and the person you target. Which leads us to our next step…
2. Grab Their Attention with Concise, Informative Content
Together with the rise of multi-tasking and the sheer number of content vying for viewers’ attention, it’s more important than ever before to produce captivating, distinctive, and emotionally powerful video content that resonates along with your audience from the first frame towards the last. Achieve this by sticking with several overarching rules:
Don’t Completely Recycle Video Assets. While it can be tempting to use your video assets from your TV spot or other digital campaign, take the time to evaluate in the event the existing content articles are ideal for the platform and definately will achieve your desired goals.
Shorter is way better. Ads under thirty seconds drive both highest view rates and video completions. Peloton Cycle, creators of the indoor exercise bike living streams cycling classes directly to your bike, learned that their 15 second ads performed the very best.
Squeezing everything you wish to show and say in a brief 15 seconds is a challenge, but possible. This is a video ad from Peloton Cycle that performs this exceptionally well:
Be Informative, Concisely. Clearly communicate your message from screen one using the starter image, ad copy or, better yet, both. The graphic and text should, in combination, explain what your organization or product is, how it operates, and why the viewer needs it.
Use subtitles or text within the video to enhance your message when it isn’t clear by visuals alone (remember, audio won’t play unless an individual scrolls over the ad). Note how Peloton Cycle calls out “Live and so on Demand” and “Silent Belt Drive” to convey what can’t be shown within the video alone.
Don’t Over Depend on Autoplay. To put it differently, don’t let this become the perfect excuse for not personalizing video content. Facebook’s autoplay functionality is instrumental in driving video views, but it’s still your responsibility to make engaging content.
Pick an Engaging Thumbnail. Although video ads will automatically play by default, Facebook users can disable the feature. Hedge just for this by selecting a thumbnail that features your merchandise or main message front and center.
Peloton Cycle tested multiple starter images from the bike by itself, bikers inside a cycling class, and instructors, and ultimately found out that images of any woman making use of the bike in the living room area drove the most views (see the video above for the second illustration of this):
This can give you an advert optimized for more info fb ads viewing pleasure, able to be put inside the Facebook news feed. But where could it be almost certainly to get watched?
3. Go Mobile to Pinpoint Video Viewers
With video ads, platform is the game changer when it comes to performance. Mobile ads drive the most beneficial video views – clearly – which happens to be no great surprise considering greater than 65% of Facebook users watch videos on his or her mobile phone. In Ampush-run tests, we’ve discovered that mobile ads can drive nearly 60% more video completions in a 40% lower cost-per-completed view in comparison with desktop ads.
Capturing video views should be your initial goal, but views don’t mean anything once they aren’t driving toward your main point here. Take these views and turn them into paying customers with retargeting with – you guessed it – more video.
4. Re-engage Viewers to Drive Additional Actions
Video is the ideal medium to increase brand awareness and pulling new people in to the funnel. But don’t let the customer journey stop there – retarget video viewers with ads that feature sequential messaging to get them to take the next thing to learning to be a customer.
Here’s how: Use Facebook to create Custom Audiences of individuals who viewed your video (3 seconds or longer), and people who completed the video. For the best results, re-target users who completed the recording; they represent a much more engaged audience which is more likely to convert.
Video ads, link ads, and photo ads can all be used effectively for retargeting. For instance, a travel brand that partnered with Ampush saw view completions increase 50% at a 40% less expensive-per-completed view when viewers were retargeted with a second video. Similarly, Facebook found out that people who were shown a youtube video ad combined with an image ad were 31% very likely to convert.
No matter what ad type, include a call-to-action that prompts users to accept the next step (Get More Information, Buy Now, etc.). For optimum results, include both a little.ly link from the copy along with a call-to-action button at the end of the recording.
Your audience has seen your ad, dexopky18 they’ve even seen it twice. Now it’s dependent on finding out which ads are moving viewers down the funnel and that happen to be falling flat.
5. Test Every Variation, Measure, and Optimize
You’ve chosen your targeting and lined up several variations of creative, now it’s time to learn which pairing works best to obtain your goals.
Test every aspect of the ad in just about every variation you could. This consists of different edits of your video itself, the starter image to the video, copy variations, including or excluding a web link within the copy, along with the call-to-action at the conclusion of the video.
Understandably, the quantity of ad variations adds up quickly, this is why bulk ad creation and testing tools, like those who are in Ampush’s AMP platform, prove useful.
Utilize the results of your multivariate tests to dictate future creative iterations and hone your targeting both on and off Facebook. You may find the likes and interests targeting you used isn’t showing up in the targeted audience, or a preview image featuring a single product performs better than a preview picture of people interacting with this product.
If you’ve followed these steps, you are going to now discover youself to be operating a goal-driven campaign with ads that not only attract views, but additionally drive qualified leads to produce a transaction on the site. Can’t do this having a TV ad now, can you?
Regarding the Author: Kelly Lammerts van Bueren is really a Media Analyst at Ampush where she focuses on crafting and executing campaigns that can make advertisers successful on Twitter and Facebook advertising reviews. Kelly carries a PhD in Molecular Biology from University College London and spends her time beyond work exploring California, and reading celebrity gossip.
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It’d be described as a lie to assert that there’s hamptonbayceilingfanblog.jimdo.com around among huge amounts of models, since there are at least a half-dozen manufacturers making lots of perfectly good fans that can last you 10 years and even longer. However, there may be one model that I’ve personally bought 4 times to work with in 2 different homes, and I’m intending to buy another for my new place: the Westinghouse Comet 52-Inch. It delivers in the key criteria you must expect of the good fan: silent and steady operation, a good amount of air movement, and quality parts and hardware. Subjectively, it meets two personal requirements: It always is cheaper than $100, and also the unobtrusive five-blade design practically disappears to your decor. I unfortunately can’t recommend any runner-up models since this is the sole fan I ever buy.
One time i took apart a follower motor while researching a ceiling-fan feature for Popular Mechanics, and so on that same project, I interviewed product managers and PR reps from every major fan manufacturer in the usa. We charted the precise recommended blade diameter per sq footage of your room, tried to determine the ideal blade count, and dug deep to discover the true sweet spot of your fan’s cubic feet each minute (CFM) of air movement. It was an important investigation!
Before that story, I’d installed no less than two ceiling fans, and because then, I’ve installed six more, usually with the aid of friends and pro electricians. Having seen a lot of fans actually in operation in different rooms, and revisited my research and reporting since that time, I realized something: A lot of the stats and facts I came across, while accurate from the strictest sense, don’t mean much to the average fan buyer. The simple truth is, it’s much easier to locate a decent fan than I remember when i believed. The Westinghouse Comet always works best for me, and if you don’t like it, there’s probably yet another one out there that’ll work fine for you, too. Here’s what I’ve learned, and so i hope it can help you choose.
Between your selections in the home Depot, Lowe’s, and specialty retailers like Hansen Wholesale and CeilingFan.com, you possess huge amounts of models from which to choose. I’ll let you know that I settled around the Westinghouse by summarizing what I’ve heard within the last several years while researching this topic.
First, stay away from the cheapest, budget-model fans you can find at big-box stores. Specifically, to become safe, skip the best-priced options from Hampton Bay and Harbor Breeze. These brands generally don’t have the amount of quality or customer service you will definately get from the better manufacturer: Hunter/Casablanca, Fanimation, Minka, Kichler, Westinghouse, Emerson, Big Ass Fans, and Modern Fan Co., to name a few. I’m not saying that every fans from big-box stores are bad, or that every the fans from more fan-focused manufacturers are excellent. But you’ll a minimum of have got a better shot at success if apply for a high seller from one of the big brands.
For size, go large. Examine models using a 52-inch blade diameter. Other editorial stories (like my old one) will show you the best way to size the fan towards the room, and this shorter blades are better suited for an area with less square footage. Forget it; just go using this type of size, that is popular and is often the largest you’ll find at reasonable prices. Bigger blades normally have additional control on the wind speed, a larger motor that’s sized appropriately towards the hamptonbayceilingfanblog.beep.com, and hopefully an excellent shot at running silently and lasting a long time. I remember when i installed a Westinghouse Comet 52-Inch inside a kid’s room that had been about 10 feet by 8 feet, which is serious overkill by conventional standards. It looked kinda big to the space when you really stopped and stared at it, nevertheless it never really caught my attention once the day it had been installed, and nobody ever said anything whenever we sold the spot the following year. It comes down in certain neutral shades, from pure white to pure black (or possibly a “wood grain” option on the opposite side of the blades), so you can easily try to help it become merge with or contrast the ceiling.
I went together with the Westinghouse (model 7801665) especially since it had positive Amazon reviews and it also was inexpensive. Many people don’t want to purchase a fan. Retailers we’ve talked to say just about everyone spends lower than $100. Sure, you are able to pay more-it is possible to drop one thousand bucks on a fan if you want to-but come on, there are far more fun points to spend your cash on. Beyond price and reputation, it’s pretty attractive, for a ceiling fan. That’s mostly because you don’t notice it. Let’s tell the truth, ceiling fans are some notoriously ugly home fixtures. I’ve talked to architects who refused to put in them and real estate agents who removed them for photos and open houses. (That’s a little extreme IMO.)
This is certainly by no means saying the Westinghouse is the only decent fan available, but it’s worth noting that I’ve bought and installed four of those and each of them happen to be perfect. Having said that, I’d bet you will find probably 50-plus ceiling fans for sale in the united states at this time that could meet our objective requirements just as well as the Westinghouse does. Silent operation, no vibration, maintenance-free durability, power to revolve-that’s not asking too much of a fundamental motor unit, 76dexnpky most engineers would look at a mature technology. If you realise another fan around that has stellar reviews, a trusted manufacturer, and a style you prefer, then you will probably be happy with it.
However, there are plenty of bad fans around. Even fans from within exactly the same manufacturer can vary in quality, with parts sourced from different places, which can be one reason I’ve been sticking with a follower that really works. To learn it from my Chicago electrician, who helped me get a total of six ceiling fans in 2 places, the majority of the fans people purchase-the normal under-$100 big-box models-will not be quite as effective as this Westinghouse from the box. He was quoted saying he was impressed using its not-crappy hardware, solid-feeling motor, and overall simplicity of assembly. If I’d dropped $300 or maybe more on the high-end Hunter or Kichler or whatever, he hopefully could have been impressed with the too. I seriously think he just must install hamptonbayceilingfanblog.yolasite.com quite often.
Here’s things i mean by cheap: We tried to complement a lesser fan for a couple of of the bedrooms in your last place, because, as you’d read in Popular Mechanics, 52 inches is supposedly only beneficial to larger square-footage spaces. The main difference was noticeable once you compared them room by room. The lesser ones hummed at each and every speed. Not just a crazy amount, yet not the whole silence we got from the Comet. Beyond that, the smaller fans didn’t move just as much air on the lower speeds, so they was required to run faster, probably adhere to a fraction more electricity, and make a slightly louder hum. By most measurements, they worked fine. You felt very simple. However in a direct comparison from the 52-inch, I wondered why we had bothered going smaller and paying rather less.
An eight-year-old boy interviewed as part of a 2016 study into sports betting australia wide said he had seen wagering promotions “on the telly, about the jerseys, it’s just everywhere”. And who could honestly argue with him? Whatever how you feel about the rights or wrongs of sports betting, that it must be “just everywhere” is definitely a reasonable assessment. Sports betting advertisements were impossible in order to avoid through the footy season, are central on the spring racing carnival, and definately will follow us via a long summer of cricket.
The research, led by Samantha Thomas, an associate professor of public health at Deakin University, learned that three-quarters of kids can recall the name of one or more maxbet, and something in four children can name four or even more brands. The research also found out that 75 per cent of children assume that betting has turned into a normal a part of sport. These findings should concern us all.
Libertarians might argue that restrictions on sports betting and its advertising are paternalistic, the actions of any nanny state, and that people should be liberated to choose for themselves based on a rational assessment of risk and benefit. But even though you believe this line – which is a line that has a tendency to completely disregard the existence of addiction like a serious illness – will it really hold for the kids? Should we like a society think it’s OK to allow an item with clear and extremely real dangers to get marketed at children on the extent we have been currently allowing? And when perform think it’s OK, might not exactly we ask why we don’t allow cigarette advertising back in the television?
Like tobacco companies before them, sports betting agencies hope through saturation advertising to normalise something that is in fact risky and potentially very damaging – to produce the action seem, in other words, like just a little of fun and something everyone does.
But the truth is, our current approach to sports betting and advertising is a thing of any grand experiment – along with a dangerous one. We simply don’t know what exposing a generation of kids to the volume of sports betting promotion – really an unprecedented amount – will mean with regards to gaming problems later on. We all know enough, though, to learn we must be concerned, and that we needs to be taking a more prudent and cautious approach than we have been.
The main reason we aren’t getting a more cautious approach is, of course, money. Governments are enslaved by the gaming dollar, and media companies (including, it should be said, Fairfax Media) are thankful to the advertising spend at a tough time to the media industry.
According to Standard Media Index figures, $236 million was allocated to gaming advertising (predominantly sports betting) in 2015, together with the gaming industry the fourth biggest dexnpky21 to promote spending around australia. During the recent AFL grand final day coverage on Channel Seven, there have been 21 commercials for sports betting.
The Australian Commercial Television Code of Practice stipulates that betting advertisements usually are not capable to be played during children’s viewing hours. But a regulatory loophole allows such ads if they are throughout a sports broadcast, sports show, or news and current affairs program. Crossbenchers Nick Xenophon and Andrew Wilkie are already pushing just for this loophole to get closed, therefore we believe they may be right to be making this case.
The Age is unquestionably not suggesting sports betting advertising needs to be banned. But we all do believe the loophole must be tightened plus more done so children aren’t subjected to sports betting to the extent they are. What we should are currently doing is gaming on our children’s future. And just like all gambl-es, we’ll likely lose.
Baccarat is a fun as well as simple game which has been successful in cafes in Europe for many years and is also now rising in popularity in the usa. It is a game which has a glamorous feel into it. It will always be played in the roped-off section of the cafe apart from other games. The dealers often wear tuxedos. Baccarat can also be becoming favored by Internet players because of the increasing popularity of online gaming.
Learning to play baccarat fails to take very long. It is really an easy game to find out. The entire-pit version of holiday palace on mobile has about 12 players. There are several members who represent your house and oversee the bets and deals. Mini-baccarat is actually a smaller version of your game that is also less intense. In mini-baccarat, there is certainly one dealer and approximately six to seven players. The mini-baccarat tables frequently have lower stakes.
There are also different degrees of baccarat gaming on the net as well. It is actually common for players to begin outside in rooms the location where the stakes are certainly not as high and work their way up from there. This is an excellent strategy. It lets you have a firm grasp on how the overall game is played before you progress up and play in the more intense high-stakes games.
In baccarat, there are 2 hands – the gamer hand and also the banker hand. Before the cards are dealt, you must place your bet. You may bet on the player’s hand winning or maybe the banker’s hand winning. After the bets have been placed, two cards are dealt for every single hand. More cards might be dealt following that, dependant upon the upshot of the initial deal. The winning hand is the one that has a score closest to nine.
To discover the score for the hand, you add up the value of each of the cards. Picture cards are worth ten points, aces 1 point and all sorts of others face value. In case the total importance of the hand is dexnpky13 than ten, you drop the 1st digit and utilize only the second digit since the score. By way of example, a score of 18 equals 8 in baccarat. When the bets have been placed, the dealer deals the cards based on a collection of predetermined rules. There is nothing more for your player to perform but wait to see how the cards will fall.
Ensure you look at the rules from the game in the cafe or internet gaming site before you play. Rules may differ from a single venue to a different. Baccarat is a fun as well as simple game that is certainly favored by high rollers, in fact it is becoming more and more popular with beginners also.
Monitoring betting trends data is amongst the most vital betting tools employed by successful professional handicappers to discover value in the sports bet marketplace. You’ll know which teams people is chasing, and which ones the Sharps are pounding. Below we cover two simple betting strategies that benefit from our sbobet trends data to make consistent winning results.
Betting Versus the Public (Contrarian Betting) is amongst the most popular and simplest “how to win” betting strategies using our unique betting trends data. The basic logic is very simple: bet against the public. Whichever team the public is loading high on, it’s a good idea to bet one other way. Sports Insights pioneered the application of public betting trends (betting percentages) analysis to unlock value within the sports betting marketplace. Once the public loads high on one side, sportsbooks are usually made to move the line to get funds on the other team to reduce their risk. The massive influx of public money causes the betting marketplace to do something irrationally and often you’ll always purchase an extra 1-2 points on a bet. This will improve your winning percentage by 3%-4% in the dexnpky09 run, and Betting From the Public works for all major Usa Sports (NFL, NBA, MLB, NCAAFB, NCAAB, and NHL). Read Betting Research Proving that Betting Up against the Public is Profitable.
The reverse line movement betting strategy actively seeks betting line movement that contradicts the public betting trends percentages. As an example, Indianapolis Colts -14 vs. Oakland Raiders 14. Sports Insights is telling members that 80% of the bets being placed are on Indianapolis, nevertheless the line moves against Indy, making Indy -13. It is a sure sign that large wagers, known as “smart money”, produced by someone or betting syndicate, comes in on Oakland. You would probably immediately look for a sportsbook offering Oakland 14, then quickly place a bet. This process is enormously successful, but requires patience and quick timing. Our Line Predictor and Line Watcher are fantastic tools for monitoring these line moves and making use of them to your advantage.
Searching for the level of photos that make you feel really calm and comfortable? Well, there’s a selected formula into it. I have got practiced this genre for very long and so i know precisely what shades, effects and image choices may be used to produce the most peaceful and serene shot. Inside the following section, I provides you with a comprehensive guideline about the elements that may help you capture serenity inside your shots.
Go ahead and take shots of nature and landscape
The various natural elements just like the flowers, sunsets and the trees really are soothing to the majority of us. We even visit the oceans, visit the lakes to check out the rivers simply in order to experience a tranquil afternoon or evening amidst the water. While photographing, you will see that any one of these locations can certainly make really excellent subjects if you are searching to capture serenity.
In order to set the scene for a quaint and tranquil natural photo, go with a day when the light will probably be really soft and diffused. Ensure it is also equally calm. Soon after this, select a location that can include only a couple of elements. When you use a simple and uncluttered composition- you already play a serious role in telling the tale and adding feelings of spot to the landscape shots.
Add serenity with silhouettes
While you gain better experience in the https://www.amazon.com/canon-LP-E10-Charger/dp/B00DQT60XI, you will see the way a simple shot of your silhouette eventually ends up adding a true visual charm. For instance, you can consider outlining the morning sun with the trees for building a truly peaceful silhouette.
All you should do is place your subject, right before a method to obtain light such as the sun. After focusing on the subject, try swiping down the screen for reducing the exposure. In this manner, this issue will appear similar to a really dark silhouette.
To become really effective, you should photograph silhouettes against a plain and easy background. This helps the viewer to look into the true model of the niche. Try using the FinePix S100FS Charger for an uninterrupted session.
Use a lot of negative space in and round the subject
Negative space is the fact area that completely surrounds the focal point or maybe your subject. This is one of things which the majority of us look into in the backdrop of any shot. While you add negative space consciously, additionally you find yourself utilizing the background for isolating and highlighting your subject.
Likewise, in addition, you give you a proper breathing room towards the subject thereby composing an uncluttered shot in the minimalistic style. All these elements make negative space among the best tools dexnpky71 evoking a serene and calm feeling.
Take advantage of the golden hour to the fullest
Should you be looking to magically develop a serene mood, nothing will work superior to the golden hour. This hour means the first hour of light, soon after the sunrise along with the very last hour in the light, before the sunset.
Once you shoot photos in the outdoors during this time, you will observe they naturally have got a warm and serene glow. Shoot photographs around this hour to compose soft and dimensional snaps that do not require any post processing effects.
There may be a sweet new reason to buy Australian honey
New research suggests that Australian manuka honey has the same, if not greater antibacterial properties as the famed New Zealand version and may serve as an antidote to superbugs.
“We’ve been interested in the medicinal properties of Leptospermum [i.e. manuka-type] honeys for a while now,” said UTS’ Dr Nural Cokcetin, the lead author of the study, published in PLOS ONE.
“What makes these honeys really interesting is that they can kill superbugs, like Golden Staph. Superbugs are bacteria that can cause life-threatening infections and are resistant to most of the antibiotics that we have available to us currently.
“Although all honeys have some level of antibacterial activity, some honeys that are made from the nectar of Leptospermum plants have a very potent activity that we don’t see in other types of honey.”
While Cokcetin says researchers knew about the antimicrobial properties in certain types of honey, Australian manuka has not been extensively studied (surprising perhaps given that we have more than 80 Leptospermum species while New Zealand has just one).
For the first time, we know the Australian species have antimicrobial properties to rival those of New Zealand.
“We also show that the antibacterial activity of Australian manuka honey is long-lasting [for several years], which is in contrast to conventional antibiotics,” Cokcetin says. “This has benefits for extending the shelf life of medical honey products and makes them not only an effective but also an economical treatment option for skin infections and wounds.”
This is significant, Cokcetin says, as researchers look at ways to combat the “global crisis of antibiotic resistance [when bacteria become resistant to the killing effects of antibiotics, i.e. become ‘superbugs’, and we can no longer clear infections with the antibiotics we have currently available to us]”.
“One of the main reasons we are interested in the antibacterial activity of medicinal honey is because of the honey not only kills bacteria on contact but the bacteria don’t become resistant to honey.”
It is news that Cokcetin hopes will help to raise the profile of Australian honey, an industry comprising of about 12,400 registered beekeepers that produces up to 30,000 tonnes of honey annually.
If you want manuka honey with the active ingredients, you want to look for a UMF or MGO rating. UMF and MGO both relate to the antibacterial activity of the honey.
A claim of “active manuka honey 20+”, for example, means you are still purchasing standard table honey.
“The UMF [Unique Manuka Factor] is a percentage rating of the antibacterial activity of manuka-type honeys, it is also called non-peroxide activity [NPA] outside of NZ,” Cokcetin explains.
“We determine the activity using a ‘bioassay’ and it involves testing the honey against a specific bacteria related to Golden Staph, and compare this activity to a known antiseptic [phenol]. The final result is a percentage equivalent to phenol, and the higher the number the more ‘active’ the honey is [sort of like the SPF ratings for sunscreen]. We would say that an activity of 10 per cent or higher is therapeutically significant.
“MGO is just one chemical that is in the honey and is the main contributor to the activity [UMF/NPA] of manuka honey. The MGO test is a chemical one, and it measures the levels of that particular chemical in a honey sample, for example in a honey sample with 10 per cent UMF, the MGO levels would be approx. 260 mg/kg.”
Although most of us consider honey a food, Cokcetin says in a clinical setting, the honey would be used for topical applications (skin infections, cuts, burns, wounds).
“When we talk about eating the honey, we would expect it to have some activity on contact with the bacteria that cause strep throat for example, but as it progresses down to the stomach much of that antibacterial activity would be lost,” she explains.
“At this point, as it enters further down the digestive tract, we would look at another therapeutic property of the honey called the prebiotic activity – this refers to the ability of the honey to boost the numbers of the beneficial populations of the intestines/gut, helping with overall health.